Time to Discover: flik flak taps into the magic of exploration

September 4, 2024

Kids’ curiosity knows no bounds — and Flik Flak is on hand to celebrate their insatiable thirst for knowledge with Time to Discover. The vibrant new collection taps into their sense of wonder at the world. Seven unique takes on the Swiss watch for kids, each inspired by the magic of museums as a place of exploration for enlivened young minds. From gemstones to dinosaurs, balloon animals to robots, the mysteries of ancient Egypt to the wonders of the natural world: these colorful and playful designs draw on the educational exhibits you’ll find in these institutions to help kids learn to tell the time in a fun and playful way. These machine washable kids’ watch in the collection features a case and accessories made from bio-sourced material and a recycled PET strap.

The collection captures younger children’s budding curiosity about the world around them. As kids learn to read the time, it is a good opportunity to harness their interest in going back in time to days gone by. LIVING HISTORY whisks us back to a time before time, when mammoths roamed and dinosaurs ruled. It celebrates the joys of a visit to the natural history museum with these beloved creatures and their skeletons on plinths. A companion piece, DINOLOGY, focuses on Stegosaurus and Pterodactyls in a cute design with a metallic effect on the dial. Moving towards the modern day, machinery and motion spark kids’ imaginations in more educational and illustrative ways. TIME TO MOVE takes us to the transportation museum with a teal strap adorned with planes, trains, boats and automobiles. Art and creativity are a constant source of delight for kids as they explore and grow. The AIRNIMALS design features cute creatures in balloon form in a sweet and simple blue print that highlights how people use their imaginations to shape the world around them. Meanwhile, SPARKLING GEMSTONES foregrounds the beauty of nature with its stunning gradient rainbow metallic effect dial displaying the spectrum of colors found in the world’s precious stones. TUTAN-TIME showcases the wonders of ancient Egypt with an intricate illustration on the recycled PET strap. Elsewhere, ROBOTOLOGY brings us into the 21st century and beyond with a motif that captures the futuristic fascination of artificial intelligence. It features a rotating bezel for an added touch of intrigue that makes this Swiss made watch the ideal gift for kids with a penchant for whizzing and whirring technology.

Whatever makes them tick, children can learn to read the time with these Swiss made watches that put the fun in education.