Enter a world of make-believe with the new Flik Flak collection, Mystic Land

November 7, 2024

There is a place where fantasy and reality intermingle, where nothing is quite as it seems, but all is well. This place is known as Mystic Land, and little ones with big imaginations are welcome to enter. The Mystic Land collection of kids watches has arrived, made up of four new watches designed to ignite the imagination of young dreamers and give them the courage of make-believe heroes. These watches make a brilliant gift for kids, inviting them to wander through this world where daydreaming is fully encouraged as they learn to tell the time.

Time has a habit of bending and stretching when you’re immersed in your own little world, doesn’t it? Featuring the iconic Flik and Flak hands, both COSMICAT and COSMICLION are all about getting comfy in a (pillow) cave and diving head-first into a fantasy world. COSMICAT features no ordinary cat. This cute unicorn kitty is high up in the clouds, surrounded by dreamy purple skies with blue and pink planets and cotton-candy clouds. Some of the magic has even rubbed off on the dial that’s adorned with crystal stones. The adorable little lions on COSMICLION might be blue, but they will bring joy to brave little souls who come into their world. With a fierce but calming vibe, this watch features a mini pride of lions floating around in star-studded space, making for a happy scene that ignites kids’ inner roar. MYSTIC CLOUDS and MYSTIC DRAGON inspire young minds as they make confident strides in the real world. MYSTIC CLOUDS casts a powerful spell, with a star engraving on the dial and crystal stones dotted all around the dreamy purple and blue-tinted cloud scene on the strap. And just like the steady movement of a second hand, there are few things more mystical and awe-inspiring than a dragon. The bold neon dragon standing its ground on the black strap of MYSTIC DRAGON has audacious energy that will have kids believing they can do anything they put their minds to. Even while venturing through a fantasy world, things can get messy, fast! That’s why each of these watches is machine washable so no dreams need to be shattered when the watch gets dirty. Plus, each of these Swiss made watches has a recycled PET textile strap with a biosourced material case and accessories.

Gift a watch from the Mystic Land collection to your little dreamers and let their imaginations run wild as they learn to read the time in a make-believe world where time seems to melt away.